Who Should Come: Communications, Programs, Marketing and Leadership professionals who are interested in learning how to manage their data and make it work for you on a strong return on engagement.
What Will We Talk About: Join panelists from CQ Roll calls, who’ll share thoughts on changes in the nonprofit sector, and think through together with participants on how users are consuming and sharing information differently. You’ll walk away with ideas on how organizations can adapt to meet these changing needs.
What Will I Leave With?
- Explore how personalized dynamic content and content curation has had a positive change on thought leadership, issue-based education and user metrics, increased time on site, sharing, user generated content
- Examine different engagement strategies to help you position your organization to capture user comments and actions that are actionable as part of a larger strategy
- Gain an understanding of micro-targeting an audience and how to best effectively use that data to evolve your communications and engagement strategies as well as drive other thought leadership or advocacy events.
About the Presenter:
Peter Anthony, Senior Vice President, Advocacy & Engagement Solutions, CQ Roll Call
Mr. Anthony brings extensive management and entrepreneurial experience to CQ Roll Call. He is charged with overseeing the strategic and operational aspects of the Advocacy and Engagement division, driving long-term growth and expansion into the public affairs and government relations arena. Prior to joining CQ Roll Call, Peter was the President and CEO of Illumen, a small digital strategies and online communications firm based in Georgetown.
Leading a dedicated team, Illumen helped usher in a new era of advocacy and online engagement, creating new tools and delivery mechanisms that allowed for greater access to advocacy across the board. Recent speaking engagements include Folio Media Next, AdWeek New York and the Public Affairs Council.