Webinar: Social Fundraising and Online Donations: Myths and Realities

You’ve probably noticed by now that Twitter alone has failed to raise a million dollars for your charitable organization. Despite the widely retweeted, retumbled & repinned campaigns we see profiled in the news, most Canadian charities have discovered that social media networks are not top-performing single channels for fundraising.

Does this mean that social media has no role in your online fundraising strategy? Not at all! There are several places where social media is a critical tool to boost your multi-channel development efforts. In this session, we’ll explore them.

We’ll examine how charities and non-profit organizations like yours are using seamless social login, email outreach, gamification techniques, integrated mobile strategies & more to support and enhance their online fundraising results. Join us for the freshest trends and biggest themes in digital strategies for online giving in Canada.

In this webinar, participants will:

  • Understand excellent practices around online donationsÂ
  • Learn about integrating your website, email, mobile and social online fundraisingÂ
  • Hear about trends and themes in Canadian online givingÂ


Sponsored by Ontario 211

211 Ontario211 is a three-digit phone number and website that provides information and referral to community and social services. With information on more than 56,000 agencies and services in Ontario, we can help you find the answers you need, quickly and easily. Our phone service is open 24 hours a day, every day of the year, and is available in more than 150 languages.

Speaker: Claire Kerr
As Director of Digital Philanthropy at FrontStream, Claire works with charities as they fundraise through web, social & mobile channels. Claire's case studies have been shared with audiences at AFP International, NTEN's Nonprofit Technology Conference, DigiRaise, and Social Media For Nonprofits. Claire teaches 'Social Media Community Management' and 'Digital Strategies for Charities & Non-profit Organizations' at George Brown College in Toronto. Follow her on Twitter at @snotforprofit.