So you’ve learned to enchant audiences with your blog, webinars, or videos. You can read the runes of your Salesforce web-to-lead forms. You even have a hidden login to MarketingProfs tattooed under your tunic. But are you ready to become a content marketing sorcerer?
Done well, content marketing has the magical power to pull new supporters toward you, change conversations, deliver services to your audiences, and generate lasting brand awareness for your organization. No wonder it’s the hot topic in communications today.
Among other mysterious arts, in this webinar with VolunteerMatch’s Robert Rosenthal, Nonprofit Marketing Guide’s Kivi Leroux Miller, and Brett Meyer from ThinkShout, you’ll learn how to:
- Tame the dragon of to-do despair with the content calendar sword.
- Shape-shift your older content to attract and inform audiences again.
- Discover the powerful alchemy of social media and content marketing.
- Enchant your organization to create a culture of content marketing.
About the Presenters:
Robert J. Rosenthal is the VP of Communications & Marketing at VolunteerMatch, the Web’s most popular volunteer network. As communications lead, he’s responsible for the outreach, public relations, social networking strategy, and brand management for the Webby-award winning social enterprise, which serves a community of more than 12 million visitors, 92,000 nonprofit organizations, and 170 network partners. He is a frequent public speaker on subjects of nonprofits, service, and technology, including recent appearances at Nonprofit Technology Conference, Cause Marketing Forum, SXSW, National Conference on Volunteering and Service, and Netsquared. He’s on Twitter at @volmatchRobert.
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and, coming in August 2013, “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”
Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at larger organizations make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked blog on nonprofit communications at Nonprofit Marketing Guide.com. Thousands of nonprofits in all 50 U.S. states, across Canada, and in more than 30 countries have participated in Kivi’s webinars.
After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.
Brett Meyer, Technical Project Manager at Thinkshout, built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped NTEN grow its community from a few thousand to more than 50,000 participants and found a calling in helping cause-driven organizations use technology to better meet their missions.
Outside of work, Brett spends more time than he’d care to admit playing and watching soccer, but he does find time to cook several times a week and to escape on backpacking trips with his wife Melissa, where they work on their photography portfolios. He’s also an excellent source for beer or restaurant recommendations in the Portland area.