Webinar: Planning and Executing a Digital Adoption Campaign

The latest Pew Internet report shows that 15% of people in the United States still don’t access the Internet at home. The number jumps to 25% for low income and 33% for those without a high school diploma. For some, their lack of access is economic, but with an increase in low-cost options, this is less of an issue. Others lack digital literacy skills or don’t understand how the Internet is relevant to them.

This is where we come in. Nonprofits, libraries, and community-based organizations are on the front lines of bridging the digital divide, but they don’t always have the resources or staff capacity to address the need. This webinar will highlight best practices from across the country to help you:

  • Understand what leading agencies have done to raise awareness and increase demand for digital literacy training
  • Identify the key partners you should engage to assist in your outreach efforts
  • Develop incentive programs to increase participation and motivate learners
Speaker: Amy VanDeVelde
Speaker: Diana Rodriguez
As Director of Digital Learning and Technology, Diana is dedicated to carrying out the agency’s commitment to provide technology, training, and resources to youth and adults across Los Angeles. In her four-year tenure, Diana has managed a portfolio of technology related projects totaling more than $9.8 million dollars, the most notable being a BTOP Public Computer Center (PCC) Grant that enabled YPI to deploy over 1,700 workstations across 83 PCCs throughout Los Angeles County. In addition to her direct service efforts, Diana also functions as the agency lead and co-project coordinator for the Los Angeles County Regional Broadband Consortia; a diverse group of organizations committed to providing technology leadership and engaging in activities aimed at accelerating broadband deployment, access, and adoption. Prior to joining YPI, Diana was with the LA’s BEST After School Enrichment Program for 10 years where she provided comprehensive program support, professional development and supervision for multiple schools throughout the San Fernando Valley. Diana holds a bachelor’s degree in human services and is currently an MBA student at Loyola Marymount University. She resides in the Northeast San Fernando Valley with her husband and 3 dogs.
Speaker: Kami Griffiths
Kami Griffiths is the executive director and co-founder of Community Tech Network, a nonprofit with the mission to transform lives through digital literacy. With over 15 years of experience working in the public sector, Kami has developed a passion for helping people gain access and better utilize technology, after witnessing firsthand how the digital divide and low literacy levels were aiding the cycle of poverty. She has worked for the City of New York Department of Parks & Recreation, managing 27 public access computing centers, teaching computer classes and establishing their volunteer trainer program. As the Training and Outreach Manager for TechSoup Global, Kami greatly expanded her knowledge and understanding of the nonprofit technology field, having conducted over 200 interviews with librarians and producing over 100 webinars. She is a founding member of the National Digital Inclusion Alliance (NDIA) and speaks nationally about digital inclusion.
Speaker: Michael Liimatta
Michael Liimatta is President/CEO and co-founder of Connecting for Good. He is an Upper Michigan native who moved to the Kansas City area in 1990. As a social entrepreneur, he has worked in the nonprofit sector, in higher education and in association management for over 30 years. Although he has worked in different aspects of the nonprofit world, his focus has been consistent – managing programs that serve under-resourced individuals, especially the homeless and the addicted. For the last twenty years, he has been equipping and training people to serve these populations. Working for so many years with at-risk and under served people, Michael recognized that accessible technology has the power to transform lives. This was his motivation for starting Connecting for Good in 2011 with co-founder, Rick Deane.