We take great care to nurture and support relationships with institutional and major donors, but what do we do to help our small-dollar donors feel connected, like their gift makes an impact? Today’s small-dollar donor sees more, knows more, expects more, and has more insight than ever into the leverage his or her contribution can (and can’t make). It’s time for us to shift gears and provide offerings to our small-dollar donors that meet their needs and our missions without expecting one to sacrifice to the other.
In this session, participants will learn:
- About the research that informs us about the reactions and actions of the general donor.
- Some cutting-edge approaches to engaging the small-dollar donor in giving and loyalty.
- How social media sharing and expression play a part in the care and feeding of the small-dollar donor.
- Some concrete tools to begin to shift giving options to better match the giving proclivities of the small-dollar donor.
About the Presenter
A seasoned nonprofit leader with more than 20 years of strategic management, community partnership building, and organizational planning experience, Megan Kashner woke up on February 13, 2011, with the idea for Benevolent (www.benevolent.net). She previously served as an executive director for the Taproot Foundation and the Infant Welfare Society of Evanston, chief development officer for Chicago’s Deborah’s Place and program director for organizations including the Howard Area Community Center and the Heartland Alliance. A frequent panelist at conferences, Kashner most recently presented at the White House Forum on Philanthropy Innovation and at the Council on Foundations Family Philanthropy Conference.