Webinar: Need a New Website? Have You Gone Through a Discovery Process? Information Architecture, Wireframing, and Project Planning

Website redesigns can be overwhelming – from selecting a vendor, to budgeting, to managing implementation, to training, to launching and maintaining a new site, there’s a lot that goes into the redesign process.

It’s easy to dive into the technical details and decisions too soon without taking a step back to consider the motivations of your site visitors and your goals for increasing meaningful engagement with your stakeholders. In this webinar, we outline an effective approach to beginning a website redesign project that is often referred to as “discovery”. Using this thorough discovery process, you can help your organization set the stage for a new website that promotes engagement and focuses your energies and budget on key functionality that truly support your organizational mission.

Participants will learn about tools and tips for having a clear approach to developing information architecture and feature specification for a website redesign. Building upon the “Cores & Paths” exercise from the session on September 4, we will teach participants how to iteratively develop key information architecture documents such as a site map and clickable wireframes. From there, we will explain how to turn these assets into an effective RFP document, and more importantly, how to translate this documentation into a successful features specification, budget and project plan.



  1. How to develop an effective site map and clickable wireframes
  2. How to translate these information architecture documents into an effective project plan and development roadmap
  3. How to manage the implementation of a website redesign, using your discovery documentation as a quality assurance tool


About the Presenter:

Sean Larkin founded ThinkShout in the summer of 2009 to provide technology planning and social media services to start-ups, small businesses and nonprofits. ThinkShout is a strong open source proponent and leverages the Drupal CMS platform for software development. Sean brings over ten years of diverse leadership and technical consulting experience to the team. He has been working with the best and brightest software engineers and designers in the Drupal community for the past four years.

Sean has led national community organizing initiatives and international relief projects, served as a fundraising strategist for environmental groups worldwide, and run two open source software consultancies specializing in Drupal development. He holds a master of public administration (MPA) degree from Syracuse University’s Maxwell School and is an avid whitewater enthusiast, certified kayaking instructor, raft guide and whitewater videographer. Both professionally and personally, Sean has been a long-time advocate and supporter of river conservation organizations such as River Network and Waterkeeper Alliance.