It seems there’s an app for everything these days, but does your nonprofit really need to invest in one? Join Big Duck’s principal, Sarah Durham, as she chats with Michelle Joyner, communications director for the National Military Family Association, about why and how they built their own nonprofit app, “MyMilitaryLife” (available on iTunes and Google apps). The discussion covers the reasons why they built it, the building process, and lessons learned along the way. We also leave time for you to ask Michelle or Sarah questions about building your own app.
About the Presenter:
Sarah Durham grew up in the advertising, design, and marketing worlds. In 1994, it was time for her to put communications best practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. So she made her escape and started Big Duck. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations.
The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Josey-Bass/Wiley, 2010), Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School (where she is an adjunct faculty member) and at the Athena Center for Women’s Leadership at Barnard College. She regularly gives workshops and webinars to anyone who’ll listen.