Webinar: Making People Matter More in a Social World

Ten years into the social media revolution, people are using social media to speak, but organizations aren’t listening. Allison will discuss her new book, Matterness: What Fearless Leaders Know About the Power and Promise of Social Media, which focuses on how to make people on the inside and outside matter more to your efforts. Those organizations that continue to work and talk at, rather than with, their constituents will find themselves increasingly irrelevant. Organizational leaders need all of the great energy, know-how, creativity, and networks of their people in their ecosystems to be successful.

Three lucky webinar participants will also win a free signed copy of the Allison’s new book!

Key Takeaways:

  • Clear and easy steps for increasing the Matterness in your organization

  • A demystification of common and outsized fears that organizations have about the world

  • An understanding and need to switch the organizational lens from fear to abundance and from the inside-out to the outside-in


Speaker: Allison Fine
Allison is an activist and author studying and writing about the intersection of social media and social change. She is the author of the award-winning book Momentum: Igniting Social Change in the Connected Age (Wiley & Sons, 2006). She is also a Senior Fellow on the Democracy Team at Demos: A Network for Change and Action in New York City. In 2008, she published a paper on young people and activism commissioned by the Case Foundation call Social Citizensbeta, and edited a collection of essays, Rebooting America, about transformative ways to reinvent 21st century democracy using new media tools. Her new book co-authored with Beth Kanter, The Networked Nonprofit, will be published by Wiley & Sons in 2010. Allison hosts a monthly podcast for the Chronicle of Philanthropy called Social Good and writes her own blog, A. Fine Blog.