Webinar: Fundraising Analytics for Campaign Planning

Making the jump to lightspeed is reckless without checking the navicomputer. Jumping into a campaign without coordinates can be equally perilous. What data is truly relevant to effective campaigning? Join Josh Birkholz, author of the top-selling nonprofit book, Fundraising Analytics: Using Data to Guide Strategy as he guides you through the sea of information to your campaign destination.

In this webinar, participants will learn:

  • Why quantitative analysis is a strategic difference-maker in campaign preparation
  • Examples of measurements in areas of giving trends, production yields, engagement, and goal forecasting
  • How in-house analytics capacity is within reach for most major gift fundraising programs


Speaker: Josh Birkholz
Josh Birkholz, author of Fundraising Analytics: Using Data to Guide Strategy, is a principal at Bentz Whaley Flessner, where he oversees the firm’s specialty consulting services. His team includes experts in development operations, prospect development, social media, constituent engagement, and analytics. Josh is founder of the BWF analytics division, DonorCast. He is widely regarded as a leading innovator in 21st-century development strategies, having built data mining programs and ushered organizational change for leading non-profits in higher education, healthcare, the arts, advocacy, and social service sectors throughout the United States and beyond.