Webinar: Engaging Your Communities & Measuring Impact (3 of 3)

With the large number of tools and platforms in existence, social impact organizations struggle to understand which tool or platform to use in order to most effectively engage the right audiences. There’s no one-size-fits-all solution. Organizations that evaluate the impact of their storytelling accurately can learn what’s working and then strengthen their storytelling.

In this workshop, you will get guidance on best practices for using popular platforms and social networks for storytelling and setting metrics for evaluating your digital storytelling efforts.

Key Takeaways: 

  • Tips and guides on using popular platforms for storytelling
  • Setting the voice and tone of your stories on social media
  • Best practices on evaluating your digital storytelling efforts

CFRE Credits: NTEN Labs and Webinars qualify for CFRE (Certified Fund Raising Executive) credits. Full participation in this NTEN Lab are applicable for 1 point.

About This Webinar:

Over the last year, The Rockefeller Foundation has teamed up with Hattaway Communications to create Hatch for Good, a new digital storytelling platform designed to help social impact organizations of all kinds use the power of narrative and networks to increase your reach, resources and impact. Learn how to effectively use Hatch for Good with in-depth instructions and prompts to create stories that will inspire and increase impact. Storytelling experts from Hattaway Communications will be available to provide insights and answer questions.

About the Presenters:

kimayaKimaya Dixit is Senior Associate of Hattaway Communications, Inc. Kimaya is an expert in strategy and content development for digital communications, integrated marketing, and advocacy campaigns. She has managed campaigns for global and national nonprofits, government agencies, trade associations, and businesses. Prior to joining the Hattaway team, Kimaya worked with Ketchum Public Relations, where she served federal agencies, such as the U.S. Department of Health and Human Services, and Environmental Protection Agency; and major brands such as the National Football League, Pfizer, FedEx, and Hertz. She also spearheaded the marketing and content strategy for Ketchum’s global health website and served as the managing editor for a national health blog. Kimaya honed her skills in advocacy and marketing as communications director for the Men’s Health Network, a national nonprofit that promotes the health of men and boys through public education and advocacy.

alexortonAlex Orton
is Digital Associate of Hattaway Communications, Inc. Alex provides a digital perspective to the research-based strategy, content and campaigns we create for our clients. He has managed campaigns for national nonprofits, trade associations and corporations. He began his career in corporate communications at a software company before transitioning to advocacy and nonprofit work. Prior to joining Hattaway, he managed digital campaigns at Men’s Health Network, a national nonprofit that promotes the health of men and boys through public education and advocacy.

ericzimmermanEric Zimmermann
is Senior Associate of Hattaway Communications, Inc. Eric brings an extensive knowledge of strategic research and communications to Hattaway. Most recently, he worked as an Analyst at Benenson Strategy Group, where he performed quantitative and qualitative research and crafted message strategies for major issue-advocacy groups, non-profits, and Senate and House campaigns. Before entering the communications world, he was a staff writer and blog editor for The Hill newspaper, where he covered major legislative battles including health care reform, cap-and-trade, and financial regulation, while helping expand the paper’s social media operations. He has also written for The New Republic and the Washington Monthly.