Webinar: Deepening Audience Engagement With Content-Heavy Websites

In a world where average user attention span is less than 8 seconds, sustaining online engagement has gotten a whole lot more difficult. Yet, for research-driven nonprofits, philanthropies, and others who’s success depends on demonstrating thought leadership for complex issues, websites are both the most effective publishing platform and the primary way that many audiences interact with their brands.

Join us and Matthew Schwartz, Founder and Director of Strategy of MSDS for a detailed look into the key principles, strategies, and best practices for designing, developing, and delivering engaging content-heavy user experiences that encourage audiences to engage with your content more deeply and believe in your ideas.

Key Takeaways:

  1. Develop a content strategy that creates deeper context
  2. Focus the user experience that lengthen site visits
  3. Support long-form content with good design & type fundamentals
  4. Make sure your CMS meets your site’s design & publishing needs
Speaker: Matt Schwartz
Matt Schwartz is the Founder & Director of Strategy of Constructive, a NYC-based brand strategy & experience design firm for social change and education brands. For over 20 years, Matt has worked as a designer and strategist, specializing in interactive, bringing a combination of expertise in user experience, content, and design. Matt’s work has been awarded and profiled by The Webbys, Communication Arts, The International Academy of the Visual Arts, The W3 Awards and others. He is a frequent writer and speaker with outlets such as The Foundation Center, The Communications Network, and The Nonprofit Technology Network. Matt earned his B.A. from Sarah Lawrence College with a dual concentration in Writing and Visual Studies; then conducted post-graduate design studies at the School of Visual Arts, Rhode Island School of Design, and Parsons.