In a world where average user attention span is less than 8 seconds, sustaining online engagement has gotten a whole lot more difficult. Yet, for research-driven nonprofits, philanthropies, and others who’s success depends on demonstrating thought leadership for complex issues, websites are both the most effective publishing platform and the primary way that many audiences interact with their brands.
Join us and Matthew Schwartz, Founder and Director of Strategy of MSDS for a detailed look into the key principles, strategies, and best practices for designing, developing, and delivering engaging content-heavy user experiences that encourage audiences to engage with your content more deeply and believe in your ideas.
- Develop a content strategy that creates deeper context
- Focus the user experience that lengthen site visits
- Support long-form content with good design & type fundamentals
- Make sure your CMS meets your site’s design & publishing needs