Webinar: Content Strategy for Nonprofits: Getting Started

This webinar is the first installment of the three-part series: Content Strategy on a Nonprofit Budget.

You understand how important your organization’s content is, but you need to be able to convey your passion and expertise across departments so that everybody’s working toward the same goal. In this webinar, we’ll establish a common definition of content strategy for nonprofits – what it is and what it is not – and cover how you can create and manage a content strategy within your organization without burning out.

This webinar series is a good fit for:Project managers, communications staff, leadership – anybody with a vested interest in making their content awesome!

Two lucky webinar series participants will also win a 1-year subscription to GatherContent. Each webinar participant will be entered in, so participate in two or all three webinars in the series for more chances to win!


Speaker: Brett Meyer
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped NTEN grow its community from a few thousand to more than 50,000 participants and found a calling in helping cause-driven organizations use technology to better meet their missions. Outside of work, Brett spends more time than he'd care to admit playing and watching soccer, but he does find time to cook several times a week and to escape on backpacking trips with his wife Melissa, where they work on their photography portfolios. He's also an excellent source for beer or restaurant recommendations in the Portland area.
Speaker: Michaela Hackner
Michaela Hackner is the Director of Content Strategy at Forum One, where she leads strategy and web development projects through the lens of content strategy. In her former life she was a web developer for the private sector, with a stint in humanitarian aid analysis, and a couple years overseas working for a women's micro-finance program in Cambodia and Kenya. Shifting to a focus in international development related work in 2005, Michaela recognized the need for technology expertise within non-profit organizations - both in terms of marketing and communications purposes, and for the delivery of services to constituents/beneficiaries. Taking advantage of her varied background, Michaela seeks to make the internet and technology accessible for all non profits and their audiences as well as exploiting it for the good of humanity.