Who should attend? This session is designed for for any nonprofit organizations wondering whether content marketing is for them, or for those who have already developed a great strategy and want to take their content marketing strategic impact to the next level.
What’s it about? Nonprofits are communicating more often and in more ways than ever before, but is anyone paying attention? During this webinar, Kivi Leroux Miller will show you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications.
What will I learn?
- An eye-opening look at how nonprofit marketing and fundraising are changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
Super Bonus: Kivi will also share how to get more information from her new book as well as bonus worksheets to help you plan your strategy.
About the Presenter
Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and author of “The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause” and “Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money.”
Through training, coaching and consulting, Kivi helps small nonprofits and small communications departments at large nonprofits make a big impression with smart, savvy marketing, communications, and fundraising.