Webinar: Advanced AdWords Optimization Techniques for Google Grants Accounts

This webinar is the second of a 3 part series on: Online Advertising Power For Nonprofit Organizations

Check out parts 1 and 3:

Maximizing the Google Grants Program

Harnessing the Power of Google Analytics to Better Understand Grants Traffic


We will start with specifics of keyword research for non-profit organizations with Google Grants accounts. Next, we will explore compelling ad writing strategies that demonstrate the power of call-to-action and ad split-testing to really maximize account performance. We will focus on the importance of quality and theme-tailored landing pages. In the end, we will show how all these optimization techniques drive improvements in Google’s Quality Score and as result allow nonprofits to successfully compete with other advertisers DESPITE the Grants-maximum bid limit.


About the Presenter

Alan Amerault

Alan has served as the Program Manager for the Digital Marketing team at Cardinal Path since early 2012. He comes to Cardinal Path following 5 years in both the search and display media divisions of Microsoft Advertising. Spanning Seattle to London, he has collaborated with clients across several North American and European markets and a wide range of verticals. His current role with Cardinal Path spans a range of clients across a variety of online channels.