Webinar: 2015 M+R Benchmarks Study

This year’s Nonprofit Benchmarks are big. So big, it couldn’t be contained by two measly dimensions, and had to be released in 3D (a 2D version is available as well, though!). But the really exciting thing is that we’ve crunched numbers from a whopping 84 organizations this year (last year we worked with 53 organizations), which means more data, more insight, and more takeaways about nonprofit fundraising, list building, and advocacy to share with all of you. We’ve also added three new sectors to our line up, which means we have data from organizations working in environmental, international, rights, wildlife/animal welfare, hunger/poverty, cultural, and health fields (also: other).

Join us for this free webinar to see how you stack up against other nonprofits in your sector, and learn how you can use this data to transform your online programs.

What you will learn:

Attendees will walk away with a guide to the latest key metrics compiled from 84 nonprofits – and the skills to determine what’s working, what’s not, and what the biggest opportunities are for your organization.

Who should attend:

Any and all who are interested in learning about the nonprofit industry’s standards for online fundraising, advocacy, and list building. Whether you’re interested in comparing your own organization’s metrics to the data, or looking to set future projections for your program, this webinar is for you.


About the presenters:

Madeline Stanionis, Creative Director of M+R, has been raising money/hell/eyebrows for 25 years with many organizations including Planned Parenthood Federation of America, CREDO, the Humane Society of the United States, Amnesty International USA, Human Rights Campaign, and SEIU. She wrote one of the first books on raising money with email. You can find Madeline on Twitter @mstanionis.

Jonathan Benton, Vice President of M+R, leads the teams for some of M+R’s longest-running clients, including: Oxfam America, for whom he’s run rapid-response campaigns that have raised millions of dollars in response to earthquakes, typhoons, epidemics, famines, and more; Mayo Clinic, who he helped start their online fundraising program from scratch in 2011, and who has seen explosive growth every year since; and League of Conservation Voters, for whom he pioneered a strategy that’s blown their member retention through the roof, and has helped them quadruple their sustainer program in just two years.

Speaker: Jonathan Benton
Speaker: Madeline Stanionis
Madeline Stanionis has been raising money and organizing for 25 years, and figuring out kooky ways to do it for most of that time. She is a Partner at M+R, one of the most experienced digital agencies in the country, and has led internet strategies, written copy, launched campaigns, produced videos, raised money, schemed, planned, dreamed, and laughed with many organizations, including Planned Parenthood Federation of America, The Nation, Amnesty International USA, Mozilla Foundation, Human Rights Campaign, the Humane Society of the United States, NARAL Pro-Choice America, and CARE. Madeline is the author of The Mercifully Brief, Real World Guide to Raising Thousands (If Not Tens of Thousands) of Dollars with E-mail, published by Emerson and Church.