Product Spotlight: Your Ideal Donor

With government and corporate funding continuing to dwindle, individual donor fundraising is becoming even more vital to nonprofits. Unfortunately, there is a great deal of wasted time and money pursuing individuals, so correctly finding the right donors, targeting them and measuring your success is vital. This webinar will help you obtain the elusive “perfect” donor, so you can maximize revenue and decrease effort.

In this webinar, participants will:

  • Learn how to combine multi-channel efforts, such as on-line and off-line giving, to obtain more and higher average donor gifts
  • Combine wealth screening and prospect research data with your own donor giving history to help you uncover hidden trends, eliminate wasteful efforts and optimization donations.
  • See how proper solicitation coding and tracking can improve donor retention rates, more annual giving and larger gifts.

About the Presenter

Jon Biedermann, VP of Fundraising Solutions for SofterWare, has served the nonprofit community for over 15 years. In 2001, he launched DonorPerfect Online, which pioneered SaaS (Software as a Service) fundraising solutions for nonprofit organizations.

Prior to joining SofterWare, Mr. Biedermann spent over four years with Procter & Gamble, serving as a lead developer in their Sales Management Systems Division. He has presented numerous seminars and webinars on the use of fundraising technology for nonprofit organizations and is recognized as an expert on Internet-based fundraising strategies. His articles have been published in the Nonprofit Times, Nonprofit World, and quoted in articles for the Chronicle of Philanthropy and others.

Mr. Biedermann graduated from Miami University, Oxford, OH, with a degree in Systems Analysis specializing in FinanceWith government and corporate funding continuing to dwindle, individual donor fundraising is becoming even more vital to nonprofits. Unfortunately, there is a great deal of wasted time and money pursuing individuals, so correctly finding the right donors, targeting them and measuring your success is vital. This webinar will help you obtain the elusive “perfect” donor, so you can maximize revenue and decrease effort.