Product Spotlight: The Mobile Nonprofit – Case Studies in How Charitable Leaders are Leveraging Mobility

The mobile revolution is is huge opportunity for non-profit organizations to build brand, mobilize supporters, educate visitors and increase donations. But delivering a great mobile experience quickly and cost-effectively can be a challenge.

Early efforts at mobile created disconnected experiences that were expensive to update and enhance. Now responsive techniques and platforms are directly addressing these challenges to make it easier and faster for non-profits to go mobile. Using lessons learned and best practices from The American Cancer Society and The Humane Society of the U.S., attendees to this web seminar will learn:

  • What are the challenges to leveraging mobile today?
  • What approaches to mobile are working best
  • How to decide between native apps and mobile web experiences
  • Best practices in delivering great mobile experiences
  • Lessons learned from successful mobile campaigns

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About the Presenters:

Ike DeLorenzo is the Director of Product Marketing at Moovweb, and is in charge of product marketing, which includes messaging, product definition, and thought leadership initiatives. Prior to Moovweb, Ike headed product design efforts at Genius, and was a strategic consultant to several Fortune 1000 companies on web and mobile product development and marketing, including The New York Times Company and PHT. Ike comes from a software engineering background, and continues to code mobile apps in his off hours.

Lara Koch is the Mobile Communications Manager for The Humane Society of the United States, the nation’s largest animal protection organization, rated the most effective by its peers. Since 1954, The HSUS has been fighting for the protection of all animals through advocacy, education and hands-on programs. We rescue and care for tens of thousands of animals each year, but our primary mission is to prevent cruelty before it occurs. We’re there for all animals, across America and around the world. Celebrating animals and confronting cruelty — on the Web at humanesociety.org.

David Balcom is Managing Director of Digital Activation at the American Cancer Society. David’s team is responsible for the digital channel strategies at the Society’s National Home Office in Atlanta, including web, mobile, social media, analytics, and emerging platforms. David has more than fifteen years’ experience leading new media initiatives as a consultant, business lead, and people manager.