Product Spotlight: Social Media for Nonprofit CEOs

Social media are everywhere. Your donors are connecting with you on LinkedIn, your advocates are sharing links about your org on Twitter, your program participants are commenting on your Facebook page, and your staff are posting videos on YouTube–what’s an executive director to do? As nonprofits explore new ways of fundraising, advocating, and conducting outreach online, it can be hard to know where to focus and invest your energies. In this high-level webinar, we’ll share some strategies you can use to evaluate and manage your organization’s approach to social media. We’ll also discuss such topics as staff capacity, social media policies, your personal role in social media, and budgeting.

In this session, attendees will

  • Discuss who should manage social media at the organization
  • Understand policies or tools you need to make it work and how to budget for it
  • Answer the questions What do I have to do myself? and How many channels should we use?


About the Presenter

Sarah Durham

Sarah Durham grew up in the advertising, design, and marketing worlds. In 1994, it was time for her to put communications best practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. So she made her escape and started Big Duck. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations.

Sarah is a total nonprofit communications nerd. She was named a top fundraiser under 40 byFundraising Success Magazine in 2006, and one of the most influential women in technology byFast Company magazine in 2010. She’s a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences.

The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School (where she is an adjunct faculty member) and at the Athena Center for Women’s Leadership at Barnard College. She regularly gives workshops and webinars to anyone who’ll listen.