Product Spotlight: Major Donors Create the Splash, Monthly Donors Create the Pond

A recent study showed that 6 out of 10 donors that gave last year won’t give this year. With donor retention a serious concern, and marketing costs to acquire new donors rising, we’ll share why monthly donors are so important to your organization.

We’ll take you through the steps of organizing your program, and then how to market it so it grows.  With these tools, you’ll create a loyal base that provides reliable funds year after year.

NTEN Product Spotlights are a unique opportunity  to learn more about a specific product and service provider. This Product Spotlight is presented by DonorPerfect and Erica Waasdorp.

Speaker: Erica Waasdorp
Erica Waasdorp started A Direct Solution in December of 2003 with more than twenty years of experience in direct marketing, from both sides of the desk, on the client side and the agency side. She has helped several organizations with their annual fund campaigns, grant writing, events and public relations. Erica is currently working with DonorPerfect on the Monthly Donor Marketing and Cultivation Kit as well as her next book, called Monthly Giving Made Easy.