NTEN Lab Chicago: Campaign Planning & Management

Campaigns can feel exciting and overwhelming at the same time. The clear “Finish Line” may make immediate results easier to see than our ongoing work but campaign efforts also seem to consume so many resources toward a single final goal. Does it really have to feel this way all the time?

Whether your focus in on fundraising, advocacy, special events, or program delivery the level of ROI generated by campaigns toward your mission is often more dependant on your process than if you simply reached your “goal”.

During this Lab, we will spend the day working through strategies, frameworks, and best practices to help guide you through the overall lifecycle of a successful campaign from planning to implementation, all with a focus on engaging and learning from your community throughout the process. Be prepared for exercises that will get you thinking about a particular campaign your organization is currently developing or getting ready to begin. Also come ready to share your experiences, tips, and questions with the rest of the group as we work to learn as a community.

You’re going to get a chance to learn from experts, connect with peers, find greater success in your nonprofit campaigns, and have some fun along the way.

At this NTEN Lab, you will learn how to:

  • Develop your campaign strategy using frameworks

  • Effectively manage a campaign

  • Monitor & evaluate the “success” of your campaign

  • Integrate campaigns and community building for long-term impact

About the NTEN Lab

The NTEN Lab is an in-person, collaborative space for shared learning, and an opportunity to connect with your peers to explore different ways to manage technology related projects for your organization. This hands-on workshop is focused on bringing in your organization’s context in a way that allows you to learn from and support others in the nonprofit community.

This event is presented through generous support from Blackbaud.


Location: Blue1647, 1647 South Blue Island Ave. Chicago, IL. 60608

Meals: Snacks and lunch will be provided

CFRE Credits: NTEN Labs and Webinars qualify for CFRE (Certified Fund Raising Executive) credits. Full participation in this NTEN Lab are applicable for 5.5 points.

Speaker: Heidi Massey
Heidi Massey is a community builder and tech evangelist. As a freelancer and consultant, Heidi helps nonprofits and small businesses with Google AdWords, Facebook ads, and selecting new technology for their work. Heidi is also the founder of ChicagoCOUNTS, a technology conference for nonprofits and is one of the organizers of 501 Tech Club Chicago. And although she truly loves and adores her three kids, she is thrilled to be an empty nester.