NTC Crossover – Advanced Social Media Practice

This course is a unique opportunity only available to those attending the 2017 Nonprofit Technology Conference (17NTC). The live portion of the course will be a session at the conference rather than an online event. 

Registration for this course is now closed in order to allow to for the pre-work prior to the live session.

In this advanced social media strategy course, we focus on evaluating your social media efforts  and optimizing your practice. Whether you’ve just created a social media strategy or you’re working off of an existing practice and strategy, this course is intended to advance your understanding of social media measurement. Specifically, we will dive into evaluating success, key performance indicators, and measuring what matters. We’ll also review added value practices such as social media advertising, applications to help you do your work, and social media campaigns.

This the third of three courses in advanced social media practice. The first course, Framing Advanced Social Media Engagement, blends theory with the practical building blocks needed to engage meaningfully online and create an active and motivated social media community of stakeholders. The second course, Advanced Social Media Strategy Design, centers around  researching and designing your organization’s social media strategy.

Advanced Context

As an advanced course it is helpful to have an existing understanding of the following prior to participation:

  • Your own social media strategy, or knowledge of a working social media strategy.
  • How your organization currently leverages its social media channels, and how that relates to an overall communication strategy.
  • Your social media communication SMART goals

Learning Objectives:

Participants will be able to…

  1. Identify social media KPIs
  2. Define the social media metrics that matter to your organization
  3. Use social media channels more efficiently
  4. Plan social media campaigns more efficiently


A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend a session at 17NTC, and receive feedback directly from faculty on a homework assignment.


Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Debra Askanase
Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a digital and social media consulting firm to nonprofit organizations specializing in online strategy and engagement. She is also a partner in Matterness Consulting with author and social media strategist Allison Fine. In both ventures, Debra translates her passion for digital engagement, making stakeholders known, heard, and valued into creating a better world through online engagement. Prior to opening Community Organizer 2.0, Debra worked at many nonprofit organizations in the Boston area, originally as a community organizer and later as a program director, and executive director. Debra is now on faculty at Marlboro College Graduate School. She tweets as @askdebra.