Nonprofit Tech Club: Don’t Stop A/Believing: Using Testing to Improve Your Newsletter & Website

501 Tech NYC (New York City, NY) is part of NTEN’s Nonprofit Tech Club program.

Yeah, we all know we should be testing things but who has time? Even if we had the time, the truth is we don’t have a real approach for testing our messaging and website. It’s time to stop throwing darts in the dark and get excited about the quick, practical ways you to test your newsletter and website. This session will work through theory to real world practice examples of how you can use your email CRM, Google Analtyics, Google AdWords and tools like Optimizely to improve your messaging ROI.