Meet the Authors: Marketing Your Organization and Yourself

In their books, Brandraising and How to Become a Nonprofit Rockstar, 50 Ways to Accelerate Your Career, authors Sarah Durham and Rosetta Thurman challenge some of the prevailing wisdom about marketing both yourself and your organization. Join these authors for a discussion of the excellent practices for marketing yourself and your organization to improve engagement and accelerate your career.

Both Sarah and Rosetta have spent most of their careers working with nonprofit organizations and their stakeholders. Join us to talk to the people behind the books and explore how their ideas could help you and your organization.


About the Presenters:

Sarah Durham

Sarah grew up in the advertising, design, and marketing worlds. In 1994, it was time for her to put communications best practices to work for a better reason: to help nonprofits increase their visibility, raise money, and move the needle on their missions. So she made her escape and started Big Duck. Today, Big Duck is the leading communications firm that works exclusively with nonprofits. Clients include local, regional, national, and international organizations.

Sarah is a total nonprofit communications nerd. She was named a top fundraiser under 40 by Fundraising Success Magazine in 2006, and one of the most influential women in technology by Fast Company magazine in 2010. She’s a regular speaker at Association of Fundraising Professionals and Nonprofit Technology Network conferences.

The author of Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications (Jossey-Bass/Wiley, 2010), Sarah teaches aspiring nonprofit communications nerds at NYU’s Wagner School (where she is an adjunct faculty member) and at the Athena Center for Women’s Leadership at Barnard College. She regularly gives workshops and webinars to anyone who’ll listen.

Rosetta Thurman

Rosetta grew up in the public housing projects of Cleveland, Ohio, and if it weren’t for the nonprofits in her community who helped her family in times of need, she doesn’t know where she would be today. Fueled by a passion for social change, Rosetta has worked in the nonprofit community for over 10 years. She is the founder of Thurman Consulting, an education company specializing in personal and professional development to empower a new generation of leaders to change the world.

Rosetta is the co-author of How to Become a Nonprofit Rockstar, 50 Ways to Accelerate Your Career, an accessible, do-it-yourself guide for how to build a successful career in the nonprofit sector. She holds a Master’s Degree in Organizational Management from Trinity Washington University and a Bachelor’s Degree in English from Virginia Commonwealth University. Rosetta has also taught leadership and nonprofit management courses as an Adjunct Professor in the School of Professional Studies at Trinity Washington University. In 2008, she was named a New Leader in Philanthropy by Greater DC Cares.

Rosetta has been featured in numerous media outlets such as JET Magazine, The Washington Post, The Atlanta Journal-Constitution, Forbes Woman, Fox 5 News and The Network Journal. She is proud to be a member of the Young Nonprofit Professionals Network and the Young Entrepreneurs Council. In her free time, Rosetta writes poetry and eats way too many desserts.