Course: Making the Case for Digital Investment

Many people in executive leadership positions at nonprofits today moved up through the ranks ahead of the wave of all things digital. These leaders must now agree to budgets, campaigns, and hiring spends for things that they may not have much experience with. But it’s vital to have the support of leadership in developing a culture of technology advocacy and good decision-making.

This course will help you articulate and advocate for the change you know is needed and get your organization’s leadership on board.

Learning Objectives
You will be able to…

  • Clearly articulate to leadership the value of investing in digital for your organization.
  • Demonstrate need using facts and the current state of the digital landscape.
  • Encourage organizational change using provided tools, tactics and processes.

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units

NTEN is an approved provider for a number of professional credentials programs, including our own Nonprofit Technology Professional Certificate. This course qualifies for the following credits.

Nonprofit Technology Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Clare McDowall
Clare has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses. Clare is a regular speaker at social media and personal branding conferences across Southern Ontario, and loves to share her passion and expertise, inspiring hundreds of people to communicate better online. Clare also founded Be Good Be Social Toronto in 2011, a social media conference for nonprofits which takes place annually.