Course: Intro to Google Analytics

Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this course, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)

Learning Objectives:

Participants will be able to:

  • understand the features in Google Analytics most applicable to your nonprofit website.
  • use website’s key analytics to identify areas you can make simple changes.
  • identify easy-to-implement modifications to improve your website’s effectiveness today.

Course Timeline:

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Yesenia Sotelo
Yesenia Sotelo is a web developer and digital skills teacher. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can help you remove the stress and uncertainty of managing a nonprofit website. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow! Find her on twitter as @silverbell or at smartcausedigital.com.