Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this course, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)
Participants will be able to:
- understand the features in Google Analytics most applicable to your nonprofit website.
- use website’s key analytics to identify areas you can make simple changes.
- identify easy-to-implement modifications to improve your website’s effectiveness today.
Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:
NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5