Course: Intro to Google Analytics

What This Training Will Help You Address:

  1. Curiosity about the features in Google Analytics that are most applicable to your nonprofit website
  2. Interest in understanding your website’s key analytics, which will help to identify areas of your site where you can make simple changes
  3. Understanding of easy-to-implement modifications that can get you started on improving your website’s effectiveness today
A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.


Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this class, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site. (And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.)

Professional Certificate Elective Credit

This training event qualifies as one elective credit for the Nonprofit Technology Professional Certificate

CFRE Credit

This training event qualifies for 3 Approved CFRE credits.

Speaker: Yesenia Sotelo
Yesenia Sotelo is a web developer and digital skills trainer. As the founder of SmartCause Digital, she serves as an approachable, expert resource that can help you remove the stress and uncertainty of managing a nonprofit website. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow! Find her on twitter as @silverbell or at