Course: Intro to Fundraising Email Strategies

woman at computer thinking about email fundraising

Email can be a powerful fundraising tool to engage your supporters and donors. However, it’s easy to fail if you’re not strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox, they’re also competing with the potential donor’s other priorities.

This course will introduce you to effective email strategy basics and the tactics that help you get donations.  Learn proven tips and tricks, as well as strategies to change direction if needed. Intro to Fundraising Email Strategies will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as including some tales of caution.

A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.

Learning Objectives:

Participants will be able to…

  1. Identify the tools to begin strategic email fundraising
  2. Develop your story to increase the chance a reader will open your email and consider donating
  3. Understand how email design, tone, and emotional tenor impact your donation ask


Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1  |  CFRE 3   |   CAE 1.5

Speaker: Ben Bisbee
Ben is a nationally recognized trainer, speaker and consultant focused on nonprofit stakeholder engagement. A nonprofit professional with more than 20 years of experience, he’s the founder and principal of Rhinocorn Consulting—a virtual first consultancy—focused designing dynamic models of nonprofit major donor, corporate partnership, volunteer management, and board development strategy and design. Ben has worked for or been contracted by some of the most complex and dynamic organizations in the industry, including the American Red Cross, No Kid Hungry, St. Jude’s Children’s Research Hospital, First Book, Realized Worth, IMPACT 2030, AmeriCorps, 4-H, and many more. He is also a faculty member for NTEN, the nonprofit technology network and runs several online communities for professionals. Ben lives in Ohio with his husband of 15 years and their 7… yes, SEVEN cats. And yes, they’re internet famous.