Course: Intro to Fundraising Email Strategies

woman at computer thinking about email fundraising

Email can be a powerful fundraising tool to engage your supporters and donors. However, it’s easy to fail if you’re not strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox, they’re also competing with the potential donor’s other priorities.

This course will introduce you to effective email strategy basics and the tactics that help you get donations.  Learn proven tips and tricks, as well as strategies to change direction if needed. Intro to Fundraising Email Strategies will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as including some tales of caution.

A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.

Learning Objectives:

Participants will be able to…

  1. Identify the tools to begin strategic email fundraising
  2. Develop your story to increase the chance a reader will open your email and consider donating
  3. Understand how email design, tone, and emotional tenor impact your donation ask


Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1  |  CFRE 3   |   CAE 1.5

Speaker: Ben Bisbee
Ben Bisbee is a nonprofit professional with more than 18 years of experience in hands-on fundraising, volunteer, engagement, partnership and Corporate Social Responsibility design and leadership. Ben is also a professional writer and blogger on the subjects of intersections between technology and management, corporate and nonprofit engagement and program design. He is founder and principal at Rhinocorn Consulting, a nonprofit engagement and advancement consultancy focused on supporting nonprofits with their fundraising, volunteer, engagement, and partnership design. Ben has worked for or been a consultant with an amazing array of local and national organization such as the American Red Cross, Share Our Strength/No Kid Hungry, 4-H, Cleaning for a Reason, the National Military Family Association, First Book, City Year, the National Football Hall of Fame, and AmeriCorps. He is also a founding member of IMPACT 2030, the only business-led effort designed to marshal the power of human capital investments to address UN Post-2015 Sustainable Development Goals in developed and developing nations.