Course: Intro to Fundraising Email Strategies

woman at computer thinking about email fundraising

Email can be a powerful fundraising tool to engage your supporters and donors. However, it’s easy to fail if you’re not strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox, they’re also competing with the potential donor’s other priorities.

This course will introduce you to effective email strategy basics and the tactics that help you get donations.  Learn proven tips and tricks, as well as strategies to change direction if needed. Intro to Fundraising Email Strategies will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as including some tales of caution.

A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.

Learning Objectives:

Participants will be able to…

  1. Identify the tools to begin strategic email fundraising
  2. Develop your story to increase the chance a reader will open your email and consider donating
  3. Understand how email design, tone, and emotional tenor impact your donation ask


Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1  |  CFRE 3   |   CAE 1.5

Speaker: Ben Bisbee
I'm a nonprofit professional with more than 18 years of experience in hands-on program development, corporate engagement, fundraising, and professional writing on the subject of corporate and nonprofit engagement and relationships. I'm also the founder + principal at Rhinocorn Consulting, a nonprofit engagement + advancement consultancy focused on the industry of corporate social responsibility (CSR) and how it can benefit nonprofits. I'm married to my husband of 14 yrs, have 6 special needs cats and am passionate about how CSR works for nonprofits and for-profits alike, creatively developing lifelong relationships and financial partnerships. I've been lucky to work for or been contracted with several local and national nonprofits, such as Realized Worth, the American Red Cross, First Book, City Year, the National Football Hall of Fame, and AmeriCorps. Bored yet? Great! I'm also a founding member of IMPACT 2030, the only business-led effort designed to marshal the power of human capital investments to address UN Post-2015 Sustainable Development Goals in developed and developing nations.