Email can be a powerful fundraising tool to engage your supporters and donors. However, it’s easy to fail if you’re not strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox, they’re also competing with the potential donor’s other priorities.
This course will introduce you to effective email strategy basics and the tactics that help you get donations. Learn proven tips and tricks, as well as strategies to change direction if needed. Intro to Fundraising Email Strategies will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as including some tales of caution.
Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.
Participants will be able to…
- Identify the tools to begin strategic email fundraising
- Develop your story to increase the chance a reader will open your email and consider donating
- Understand how email design, tone, and emotional tenor impact your donation ask
Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.
NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5