Course: Intro to Content Strategy

Content should play a key role in your overall marketing and community engagement strategy. From brand awareness to advocacy to conversion, content is a powerful tool with multi-faceted impact. It’s also something you can do with little to no budget—though it does require a time commitment.

In this course, we’ll explore all parts of content strategy, including where you can optimize and expand your current content strategy (even if it’s from scratch), how to use different types of content to meet organizational goals, tracking and analytics, new tools and channels you can leverage, and how to extend the life your content to reach a variety of online audiences.

Learning Objectives
You will be able to…

  • Align your content strategy with organizational goals.
  • Measure and track the impact of your content strategy.
  • Prioritize and optimize your time each week.
  • Extend the life of your content from one-time use to multi-use.

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Marcy Rye
Marcy’s work focuses on brand strategy plus content and communications design — helping clients communicate more authentically with their audiences. At Wire Media, she has led branding and design projects for clients in the US, Canada, and England — including the Humane Society, Box Inc., CREDO, Environmental Defense Fund, Women’s World Banking, Stanford University, and numerous Democratic and progressive political campaigns in the US, Africa, and the Caribbean. Marcy has nearly 20 years of experience working at the intersection of cutting-edge design and technology to help clients communicate better with their audience, create opportunities to engage with them, and build lasting and meaningful relationships. Her prior work experience includes branding and design for the Smithsonian, The World of Coca-Cola Museum, the Women in Military Service Memorial at Arlington National Cemetery, and AARP. She was a co-founder of T-REX Creative, a movie marketing agency in Hollywood, and sold her share of T-REX in 2014. Marcy holds an MFA in Design & Technology from Parsons the New School for Design, and a BA in Political Science from University of Wisconsin - Madison. She is a frequent speaker and author on topics including data design, visual storytelling, web design, and branding.