Content should play a key role in your overall marketing and community engagement strategy. From brand awareness to advocacy to conversion, content is a powerful tool with multi-faceted impact. It’s also something you can do with little to no budget—though it does require a time commitment.
In this course, we’ll explore all parts of content strategy, including where you can optimize and expand your current content strategy (even if it’s from scratch), how to use different types of content to meet organizational goals, tracking and analytics, new tools and channels you can leverage, and how to extend the life your content to reach a variety of online audiences.
You will be able to…
- Align your content strategy with organizational goals.
- Measure and track the impact of your content strategy.
- Prioritize and optimize your time each week.
- Extend the life of your content from one-time use to multi-use.
Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.
NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5