Course: Intro to Content Strategy

Content should play a key role in your overall marketing and community engagement strategy. From brand awareness to advocacy to conversion, content is a powerful tool with multi-faceted impact. It’s also something you can do with little to no budget—though it does require a time commitment.

In this course, we’ll explore all parts of content strategy, including where you can optimize and expand your current content strategy (even if it’s from scratch), how to use different types of content to meet organizational goals, tracking and analytics, new tools and channels you can leverage, and how to extend the life your content to reach a variety of online audiences.

Learning Objectives
You will be able to…

  • Align your content strategy with organizational goals.
  • Measure and track the impact of your content strategy.
  • Prioritize and optimize your time each week.
  • Extend the life of your content from one-time use to multi-use.

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Marcy Rye
Marcy is a marketing communications expert with award winning success in creating direct mail and online ad campaigns, strategic website design and development, and brand identities. She started WireMedia in 2002 to use her powers for good, helping organizations that improve lives and communities to grow their membership, reach financial goals, and expand their reach. Ms. Rye crafts crossmedia strategies that integrate online and print marketing for a unified approach. Under her creative and technical direction, WireMedia won the Communication Arts magazine's 2011 Award of Excellence for a logo design for Nostrand Park, and received the Outstanding Achievement Award from the Interactive Media Awards for a website design for the Open Government Partnership. And, campaign direct mail and websites under her direction have consistently won Pollie Awards almost every year for over ten years. A graduate of Parsons School of design, she holds a Master of Fine Arts in design and technology, and taught hand-coded website design there for seven years.