Course: Intro to Branding Fundamentals

Your brand is your identity and your story. Many people view brand as just the external, visual appearance, but it is much more than that.

Brand begins with your organization’s culture including your staff, board members, volunteers and anyone else inside the organization. It is then represented in the visual appearance, language and activities of your organization. A successful brand evokes an emotional response and builds a connection with the audience.

This session will detail the importance of brand, how to apply the “why” of your organization to your brand, and how to make the best visual and strategic decisions for your brand. We will show examples of branding and rebranding for various nonprofit organizations at different stages in their lifecycle.

Learning Objectives

You will be able to…

  1. Identify the key elements of branding, both internally and externally.
  2. Make strategic decisions regarding brand elements.
  3. Take your organization’s internal brand and execute it externally.
  4. Implement tips and tools to keep your organization’s brand consistent and beautiful.

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Sarah Obenauer
Sarah Obenauer is the Founder & Director of Make a Mark, an organization created to provide resources and foster an environment where community organizations and visual communicators can engage with one another to better our world. Make a Mark’s staple event is a 12-hour design and development marathon benefiting area nonprofits, currently being held in many different cities in the United States.