Course: Framing Advanced Social Media Engagement

Learning Objectives:

    1. Participants will be able to choose the right social media communication goals
    2. Participants will be able to find the content and social conversations that stakeholders care about the most
    3. Participants will be able to find news stakeholders that care about your organization  
    4. Participants will be able to use personal social networks to support your organization’s work


A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.


About the Course
Social is the communication framework that enables and empowers stakeholders everywhere to participate in the work of your organization. This course, the first of three related courses, blends theory with the practical building blocks needed to engage meaningfully online and create an active and motivated social media community of stakeholders.

In this course, we will dive into social network theory, understanding community engagement, and the practicalities of using personal and organizational social networks to create an engaged community. By the end of this course, you’ll know how to use personal networks professionally, what to discuss online, who should be involved from your organization, and how to design valuable social media SMART goals.

Advanced Context
As an advanced course it is helpful to have an existing understanding of the following prior to participation:

  • Knowledge of how your organization currently leverages its social media channels, and how that relates to an overall communication strategy.
  • General understanding of known audience demographics on major social networks: Facebook, Instagram, Twitter, LinkedIn, Pinterest and Snapchat.

Related Courses
Advanced Social Media Strategy Design
Advanced Social Media Engagement Evaluation

Professional Certificate Elective Credit
This training event qualifies as one elective credit for the Nonprofit Technology Professional Certificate

CFRE Credit
This training event qualifies for 3 Approved CFRE credits.

Speaker: Debra Askanase
Debra Askanase is the founder and Digital Engagement Strategist at Community Organizer 2.0, a digital and social media consulting firm to nonprofit organizations specializing in online strategy and engagement. She is also a partner in Matterness Consulting with author and social media strategist Allison Fine. In both ventures, Debra translates her passion for digital engagement, making stakeholders known, heard, and valued into creating a better world through online engagement. Prior to opening Community Organizer 2.0, Debra worked at many nonprofit organizations in the Boston area, originally as a community organizer and later as a program director, and executive director. Debra is now on faculty at Marlboro College Graduate School. She tweets as @askdebra.