Course: Digital Fundraising Fundamentals

How do you reach your digital fundraising goals? By getting your organization on board with a plan! This course will walk you through crafting a strategy and detail the steps you need to take to support your strategy through a campaign. We’ll also share specific deployment examples.

Creating a digital fundraising strategy framework benefits all nonprofit organizations, regardless of size or budget. Collaboration is important—digital fundraising doesn’t occur in the vacuum of a specific department. To be truly effective, development, marketing/communications, and IT staff need to work together as a team. With this course, you can become a team lead, guiding your organization to raise more money online, no matter what department you represent.

Learning Objectives
You will be able to…

  • Create an outline for a digital fundraising strategy
  • Identify key principles for online campaigning
  • Recognize legal parameters for online marketing
  • Outline a draft campaign that supports your digital fundraising strategy

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Todd Whitley