How do you reach your digital fundraising goals? By getting your organization on board with a plan! This course will walk you through crafting a strategy and detail the steps you need to take to support your strategy through a campaign. We’ll also share specific deployment examples.
Creating a digital fundraising strategy framework benefits all nonprofit organizations, regardless of size or budget. Collaboration is important—digital fundraising doesn’t occur in the vacuum of a specific department. To be truly effective, development, marketing/communications, and IT staff need to work together as a team. With this course, you can become a team lead, guiding your organization to raise more money online, no matter what department you represent.
You will be able to…
- Create an outline for a digital fundraising strategy
- Identify key principles for online campaigning
- Recognize legal parameters for online marketing
- Outline a draft campaign that supports your digital fundraising strategy
Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.
NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5