Social media should be a core pillar of your communications and marketing strategies, but it’s often left to the last minute or doled out as a minimal task.
But the key to expanding your reach and rising above the competition for your audiences’ attention is through engaging and value-driven social media campaigns.
This course will focus on best practices and use of social media as a dynamic toolkit to drive organic content and extended traffic. You will learn how to plan ahead for campaigns across departments, launch your campaigns leveraging the best of your targeted channels, and measure results.
You will be able to…
- Execute efficient and dynamic social media campaigns across a variety of channels.
- Recognize what data is needed to better engage with your communities and target audiences.
- Increase and analyze engagement with your content.
- Cultivate relationships with brand ambassadors and amplify their social media reach to organically spread brand awareness.
Professional Credential Units
NTEN is an approved provider for a number of professional credentials programs, including our own Nonprofit Technology Professional Certificate. This course qualifies for the following credits.
Nonprofit Technology Professional Certificate 1 | CFRE 3 | CAE 1.5