Course: Advanced Social Media Practice

Social media should be a core pillar of your communications and marketing strategies, but it’s often left to the last minute or doled out as a minimal task.

But the key to expanding your reach and rising above the competition for your audiences’ attention is through engaging and value-driven social media campaigns.

This course will focus on best practices and use of social media as a dynamic toolkit to drive organic content and extended traffic. You will learn how to plan ahead for campaigns across departments, launch your campaigns leveraging the best of your targeted channels, and measure results.

Learning Objectives
You will be able to…

  • Execute efficient and dynamic social media campaigns across a variety of channels.
  • Recognize what data is needed to better engage with your communities and target audiences.
  • Increase and analyze engagement with your content.
  • Cultivate relationships with brand ambassadors and amplify their social media reach to organically spread brand awareness.

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
NTEN is an approved provider for a number of professional credentials programs, including our own Nonprofit Technology Professional Certificate. This course qualifies for the following credits.

Nonprofit Technology Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Emily Frazier
With years of experience building websites, I am a self- starting innovator who is highly motivated to see projects through from start to finish. I specialize in multi-tiered technical and creative integrations for any type of media and have spent close to a decade customizing solutions for online video delivery. Paired with my extensive experience in communications and the entertainment industry, I have the unique ability to cultivate vision and big picture roadmaps while translating them down to technical deliverables. This includes finding a unique approach to every story or article; engaging and energizing companies to be a participatory player in the ever-changing media landscape; bringing together websites, social media, video technology, apps, and print materials; writing about a high peak or a sailing adventure; and just digging deep and breathing life into new projects. When I can, I put in time doing volunteer work. I've worked at orphanages in Kenya both doing direct work with the kids and creating videos for the organization to bring in more volunteers. I also have been known to volunteer in classrooms and preschools around VT. And I often help out at animal shelters. I received a bachelor of fine arts in Film Production and a minor in Creative Writing from Concordia University in Montreal. I am an avid writer in a variety of genres, including outdoor writing, fiction, brand marketing, and poetry. When I'm not writing or running a business, you can find me skiing powder, running, and reading about anything related to cyberspace. You can learn more about me and my company at www.firstturnmedia.com.