Course: Advanced Digital Engagement in Fundraising

Digital engagement specifically focused on fundraising is a rapidly changing landscape. It is easy to get caught up in new technologies and and forget to stay focused on your strategy and goals. Building a strong foundational strategy and focusing how to connect, communicate, and cultivate donor relationships through digital marketing is key to achieving greater success.

In this course, you will be given a framework for developing advanced fundraising campaigns across all digital channels. We will walk through a complete fundraising campaign funnel from advertising to email followups while showcasing examples of practical techniques.

Come prepared to get your questions answered, engage with your peers, and receive direct feedback on assignments from our expert faculty.


Learning Objectives
:

You will be able to…

  1. Think holistically and strategically across all digital channels
  2. Create a roadmap for a digital fundraising campaign
  3. Develop an understanding of how marketing funnels create donors.


Advanced Context

  • You should have a core understanding of the different digital channels that marketers use for fundraising.
  • You should also be familiar with marketing funnel concepts.

Course Timeline:

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.


Professional Certificate Elective Credit
This training event qualifies as one elective credit for the Nonprofit Technology Professional Certificate

CFRE Credit
This training event is currently being reviewed for CFRE credits. An update will be posted here shortly.

Speaker: Mark Santiago
Mark Santiago is the Founder of Converge Leads, a Facebook advertising strategy company for the nonprofit industry. While Mark worked for a mid-tier nonprofit, he was responsible for increasing email revenue 40% YoY, decreasing donor acquisition costs by 91%, and creating a culture of optimization, which lead to being promoted to lead the digital marketing team. After leaving the nonprofit world, Mark founded Converge Leads, and helps nonprofits leverage Facebook advertising to acquire and retain donors.