Course: Advanced Digital Engagement in Fundraising

Learning Objectives:

    1. Think holistically and strategically across all digital channels
    2. Create a roadmap for a digital fundraising campaign
    3. Develop an understanding of how marketing funnels create donors.

 

A week-long course that takes place in our Online Training Center.

Participants complete pre-readings, answer knowledge check questions, attend an online training, and receive feedback directly from faculty on a homework assignment.

 

About the Course

Digital engagement specifically focused on fundraising is a rapidly changing landscape. It is easy to get caught up in new technologies and chasing the latest trend only to lose track of the bigger picture. Building a strong foundational strategy and focusing how to connect, communicate, and cultivate donor relationships through digital marketing is key to achieving greater success.

In this course, participants will be given a framework for developing advanced fundraising campaigns across all digital channels. We will walk through a complete fundraising campaign funnel from advertising to email followups while showcasing examples of practical techniques.

Come prepared to get your questions answered, engage with your peers and receive direct feedback on assignments from our expert faculty.


Advanced Context
As an advanced course it is helpful to have an existing understanding of the following prior to participation:

  • Participants should have a core understanding of the different digital channels that marketers use for fundraising
  • Participants should also be familiar with marketing funnel concepts

Related Courses
Framing Advanced Social Media Engagement
Advanced Social Media Engagement Evaluation

Professional Credential Units

In addition to our own Nonprofit Technology Professional Certificate NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1  |  CFRE 3   |   CAE 1.5

 

Speaker: Mark Santiago
Mark Santiago is the Founder of Converge Leads, a Facebook advertising strategy company for the nonprofit industry. While Mark worked for a mid-tier nonprofit, he was responsible for increasing email revenue 40% YoY, decreasing donor acquisition costs by 91%, and creating a culture of optimization, which lead to being promoted to lead the digital marketing team. After leaving the nonprofit world, Mark founded Converge Leads, and helps nonprofits leverage Facebook advertising to acquire and retain donors.