Course: Advanced Data Management

In this course, we will focus on developing your understanding of data constructs such as references, normalized data, and survey question types. We will unpack the feedback loop cycle and evaluate how feedback is integrated (or not) into current data management practices within your organization. We’ll demonstrate sample key performance indicators (KPIs) and survey data in use at other organizations, including an overview of website analytics.

You will also work through documenting your existing KPIs, if any, and develop a plan to investigate desired KPIs which are not currently tracked. We will discuss processes to identify and prioritize the adoption of internal reporting team-wide and strategies to implement a culture of decision-making that is driven by data.

Learning Objectives
You will be able to…

  • Evaluate your organization’s current feedback loop of design, collect, analyze, dialogue, and course correct.
  • Identify, assess, and prioritize your current key performance indicators.
  • Design a dashboard for desired key performance indicators, and develop a data collection plan for items not currently tracked.

Advanced Context
This is an advanced course. You should have an understanding of the following prior to participation:

  • Basic understanding of Key Performance Indicators (KPIs)
  • Basics of data collection and management
  • An awareness of current data usage and related processes at your own organization

Course Timeline

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1 | CFRE 3 | CAE 1.5

Speaker: Monica Flores
Monica S. Flores has focused on web design and development since 2004 and currently serves as a technical project manager at Lullabot. She consulted through 10K Webdesign, where she primarily worked on projects as a senior adviser and lead developer: clarifying goals, communicating technical needs, creating functional specifications, architecting the database, producing wireframes, and implementing cost-effective solutions. She is committed to open source solutions, primarily the Drupal platform, which is in widespread use for government, education, community organizations, and non-profits. Her interest is in creating positive social change through supporting green and sustainably-focused organizations. She has been a primary developer, product manager, and digital director on websites for governmental agencies, state and local non-profit organizations, membership groups, and e-commerce for organizations including GIST Network for the U.S. Department of State, Green America, Ashoka Changemakers, Castro Valley Sanitary District, the West Contra Costa Integrated Waste Management Authority, The Sperm Bank of California, Art With Impact, and the Princeton Southern Ocean Carbon and Climate Observations and Modeling project. A frequent blogger, she published Fifty-one Ways to Build your Community of Clients Online (2008), Social Networking for Women in Business (2009) and Thirty Steps to Starting your Green Business (2010). She also publishes Drupal-related training articles and has been a featured speaker at DrupalCampHawaii, Podcamp Hawaii, Young Women Social Entrepreneurs, and the Young Nonprofit Professionals Network. For more information: or