Not sure how to use Twitter? Think Instagram is just for beautiful photos? Wondering if you should try Snapchat?
Community engagement is not just about creating compelling communications and campaigns, but about actually creating collaborative conversations, inviting people to engage with your organization. If you’re doing it right, community engagement excites and unites your community, especially when each method or platform is used to its greatest potential and intent.
Picking up where Intro to Community Engagement left off, Advanced Community Engagement will thoroughly explore how nonprofits can strategically use leading forms of technology to create a communication and conversational approach, inviting cycles of engagement, interaction, and investment. Course materials will showcase leading strategic engagement models from some of best in the industry, and how you can learn from their struggles and successes.
- Read short articles then answer knowledge check questions before the live event.
- On Wednesday, point your browser to the 90 minute interactive online event.
- Do your homework by Sunday—it will help you process what you learned.
- Faculty will give you expert feedback on your homework.
Participants will be able to…
- Identify passive vs. active collaborative engagement efforts and how to turn passive content into active communications.
- Identify which of the leading forms of technology can help create distinct engagement opportunities in a unified, strategic way.
- Design creative and collaborative engagement efforts that invite interaction and community investment.
This is an advanced course. You should have an existing understanding of the following prior to participation:
- Basic understanding of how platforms such as social networks and community forums work
- Basic experience with forming and/or supporting a formalized group
- Current community engagement needs and opportunities for your organization’s mission
Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.
NTEN Professional Certificate 1| CFRE 3 | CAE 1.5