Course: Advanced Community Engagement

Not sure how to use Twitter? Think Instagram is just for beautiful photos? Wondering if you should try Snapchat?

Community engagement is not just about creating compelling communications and campaigns, but about actually creating collaborative conversations, inviting people to engage with your organization. If you’re doing it right, community engagement excites and unites your community, especially when each method or platform is used to its greatest potential and intent.   

Picking up where Intro to Community Engagement left off, Advanced Community Engagement will thoroughly explore how nonprofits can strategically use leading forms of technology to create a communication and conversational approach, inviting cycles of engagement, interaction, and investment. Course materials will showcase leading strategic engagement models from some of best in the industry, and how you can learn from their struggles and successes.

Learning Objectives:

Participants will be able to…

  1. Identify passive vs. active collaborative engagement efforts and how to turn passive content into active communications.
  2. Identify which of the leading forms of technology can help create distinct engagement opportunities in a unified, strategic way.
  3. Design creative and collaborative engagement efforts that invite interaction and community investment.

Advanced Context
This is an advanced course. You should have an existing understanding of the following prior to participation:

  • Basic understanding of how platforms such as social networks and community forums work
  • Basic experience with forming and/or supporting a formalized group
  • Current community engagement needs and opportunities for your organization’s mission

Course Timeline:

Course Timeline
Course readings and pre-course quiz are available Sunday and due before the live event.
The live event takes place Wednesday at 11am PST (recording will be available shortly after).
Homework is due the following Sunday. Faculty provide feedback within a week.

Professional Credential Units
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits.

NTEN Professional Certificate 1| CFRE 3 | CAE 1.5

Speaker: Ben Bisbee
Ben Bisbee is a nonprofit professional with more than 18 years of experience in hands-on fundraising, volunteer, engagement, partnership and Corporate Social Responsibility design and leadership. Ben is also a professional writer and blogger on the subjects of intersections between technology and management, corporate and nonprofit engagement and program design. He is founder and principal at Rhinocorn Consulting, a nonprofit engagement and advancement consultancy focused on supporting nonprofits with their fundraising, volunteer, engagement, and partnership design. Ben has worked for or been a consultant with an amazing array of local and national organization such as the American Red Cross, Share Our Strength/No Kid Hungry, 4-H, Cleaning for a Reason, the National Military Family Association, First Book, City Year, the National Football Hall of Fame, and AmeriCorps. He is also a founding member of IMPACT 2030, the only business-led effort designed to marshal the power of human capital investments to address UN Post-2015 Sustainable Development Goals in developed and developing nations.