Combine Email Marketing and Fundraising with John Haydon

Tech4Good SWFL (Naples, FL) is part of NTEN’s Nonprofit Tech Club program.

John Haydon
Join us on February 7th, 2017 for a unique event, when one of the most sought after digital marketing experts for nonprofits is our featured speaker at our next Tech4Good SWFL meeting. He’ll call in via Skype from Cambridge, Massachusetts.

According to Blackbaud, M+R, Network for Good, and others, email is the most effective channel for raising money online. But are you just blasting your list hoping to raise money? If you have, you’ve probably been a little disappointed with the results.

In this training, John will show you how to properly setup your email marketing software, write more effective fundraising emails, and retain more donors with a new donor welcome series.

About John Haydon, National Expert on Digital Marketing for Nonprofits

John Haydon is one of the most sought-after digital marketing experts for nonprofits and charities. He has helped hundreds of nonprofits achieve their best marketing and fundraising results. He is the founder of Inbound Zombie, a consultancy in Cambridge, MA that helps non-profits increase awareness, amplify engagement, and raise more money.

John is the author of Facebook Marketing for Dummies and Facebook Marketing All-In-One (Wiley) and is a regular contributor to the Huffington Post, Social Media Examiner, Social Media Today, and npEngage. He’s helped several nonprofits launch successful online fundraising campaigns including Twin Cities Habitat for Humanity, raising over $215,000 during their #GiveMN event.

John has spoken at the Nonprofit Technology Conference, New England Federation of Human Societies, New Media Expo, BBCon, Social Media 4 Nonprofits, AFP New Jersey, and various regional conferences throughout the United States and Canada. He’s an instructor at Marketing Profs University and Charityhowto providing training for nonprofits.