Ask The Expert: Planning Successful Fundraising Campaigns

Wait, how is it already time to start your preparing your year-end fundraising campaign? Don’t worry: your annual campaign doesn’t have to be a last-minute panic. Our experts will explore how you can set the stage for your fundraising success with smart planning, an integrated effort, and a dose of creativity. We’ll discuss how you can integrate #GivingTuesday into your campaign plans, and how to look beyond fundraising dollars to cultivate and engage your supporters.

Key Takeaways:

  1. Best practices for executing a successful fundraising campaign
  2. Strategies for engaging your supporters before, during, and after the campaign
  3. How to incorporate #GivingTuesday as a strategic piece of your campaign strategy
  4. Simple tools and resources to measure, evaluate, and share your impact
Speaker: Carie Lewis Carlson
Carie is the founder of CLC Consulting, LLC which provides nonprofit organizations and small businesses with strategic business and digital marketing consulting services. Her passion and expertise lies in social media strategy and leadership coaching for progressive causes and the hospitality industry. Prior to branching out on her own, Carie spent 11 years as a senior digital strategist at The Humane Society of the United States, the nation’s most effective animal protection organization. In 2006, she launched the social media program and developed it into a $1MM per year fundraising channel. She spent 9 years growing the organization’s award-winning social media program. In her last 2 years at the organization as Senior Director, Digital Marketing, she served as department head and oversaw all aspects of digital marketing including social media, email marketing, mobile, web development and editorial, peer to peer fundraising, and online advertising/paid acquisition. Under Carie’s leadership, the HSUS social media team was recognized as “Best Social Media Strategy” by the Chronicle of Philanthropy, “Best Social Media Effort by a Big Brand” by Fast Company, “Best Use of Facebook Tools” by Mashable, and “Top 20 Nonprofits on Twitter” by The Huffington Post. She also took home the inaugural “Trailblazer Award” at the 2012 Nonprofit Technology Conference for her groundbreaking work in nonprofit social media. Carie is a frequent speaker and book contributor on the subjects of social media strategy and employee engagement. When not working, she enjoys spending time outdoors with her daughter and gaggle of rescued pit bulls. She is also an Airbnb Superhost, RVing enthusiast, and is obsessed with hip hop music and reality tv. Find her on Twitter at @cariegrls.
Speaker: Kait Sheridan
As Director of Partnerships & Programs for the Center for Innovation & Social Impact at 92Y, Kait helps to develop and scale innovative programming across all of 92Y¹s multi-disciplinary areas. One such initiative is #GivingTuesday, a national day of giving on the heels of Black Friday and Cyber Monday. In its third year, the #GivingTuesday movement united nearly 30,000 corporate and nonprofit partners in the U.S. and around the world. Kait manages operations and partner outreach for #GivingTuesday, and helps curate the educational program. She also is on the programming team for the annual Social Good Summit, a two-day event hosted in partnership with the UN Foundation, UNDP, and Mashable, and is working on launching a new fellowship program at 92Y for rising female leaders. Before joining the Center for Innovation, Kait worked in Development at 92Y, The New York Botanical Garden, and Oxford University.