Ask The Expert: Grassroots Social Movements

Over the past few years, we’ve seen social media play a big role in grassroots activism. Community-driven movements like #BlackLivesMatter and #StandWithPP, gave rise to thousands of voices across the world. In this Ask the Expert session, we’ll explore how nonprofits can effectively participate in grassroots digital activism and translate digital activism into meaningful change online and offline.

Key Takeaways:

  • Techniques for empowering supporters and developing effective calls to action
  • Ways technologies can be developed and deployed for social justice
  • Strategies for creating inclusive conversations around sensitive topics
  • How to skillfuly incorporate “hashtag jacking” without hijacking the conversation
Speaker: Yee Won Chong
Yee Won Chong is Principal of Yee Won Chong Consulting. Yee Won is committed to addressing racial justice, economic equality, environmental sustainability, and gender/LGBTQ inclusion as a trainer, strategist, speaker, and catalyst for change. Follow Yee Won on Twitter @yeewon.
Speaker: Marcus Benigno
Marcus Benigno (@mfbenigno) is new media strategist at the ACLU of Southern California. He manages digital production and media advocacy for the organization. Recently, he led the affiliate's development and launch of its Mobile Justice CA app. Previously, Marcus was a freelance journalist in Nepal and Egypt.