501 Tech Club: How Nonprofits Can be Part of the Podcasting Renaissance

501 Tech NYC (New York City, NY) is part of NTEN’s 501 Tech Club program.

If nonprofits want to learn how to create content that both engages audiences and creates devoted supporters, we need look no further than the gold standard offered each day by public radio and cutting edge podcasts. Think about it: Radio producers can create stories that keep us in the car for “driveway moments” even when we’ve reached home, just so we can hear the ending. Public radio has created legions of devotees who give money for something they can already get for free. At the same time, we’re in the middle of a renaissance of digital audio online and via mobile technology. To take advantage of this is an exciting and pivotal moment, nonprofits should consider adding audio storytelling to your digital communications toolkit. We’ll discuss how to get started.


Will Coley is an independent radio producer, social media strategist, trainer and videographer based in Queens, NY. His radio stories have been broadcast on the BBC, KCRW’s Unfictional, Transom.org and Georgia Public Broadcasting among others. Through Aquifer Media, he also produces digital storytelling for nonprofit organizations working for stronger communities. Will has a master’s degree in public administration from Columbia University and completed the Refugee Studies certificate program at the University of Oxford.  In 2011, Will attended the first-ever Transom Radio Story Workshop. Only recently did Will realize that his love of tacos al pastor stems from his devotion to pulled pork barbeque from his home state of North Carolina.

Veralyn Williams
 is an award-winning Journalist who has been tackling questions on identity, social norms, and community since she picked up her first microphone 10 years ago. Veralyn is Managing Editor of Brooklyn Deep (BKD), a digital investigative news, analysis, and data website chronicling neighborhood change in Central Brooklyn. She also co-hosts and produces BKD’s Third Rail podcast, discussing social justice issues and hot topics monthly. Before BKD, Veralyn spent 6 years freelancing, producing and reporting stories for WNYCNPRBedsider.orgEbony.com, WBAI, BronxNet Television, and on her personal blog, VeralynMedia.com. Veralyn is a Board Member and Co-Founder of Telem Center for the African Child, a nonprofit providing cultural, educational and recreational programs for children of African descent to explore and celebrate their heritage. Through all of her endeavors, she aims to give a voice to perspectives that are often forgotten in the media.
Alex Kapelman is a podcast producer and consultant based in New York City. He has produced content for and with some of the biggest and most respected public radio and podcasting organizations in the country, including WNYCKCRW, and Gimlet MediaHis audio work has been featured in publications like New York MagazineBuzzFeedEntertainment Weekly, and USA Today, and he has been featured as an industry thought leader by WIREDMashable, and Apple. He has also spoken about his work at some of the most elite academic institutions in the country, including Columbia, NYU, and Middlebury College. Alex co-founded and co-produces Pitch, a critically acclaimed narrative podcast series that has been lauded by NPRSlateLos Angeles Magazine, and more. He also is editorial director for Millennial, a narrative podcast series The Guardian called “consistently engaging” and “emotionally alive.” Most recently, Alex produced an intimate and engaging narrative podcast miniseries for Good360, a nonprofit that distributes more than $300 million per year in goods.