501 Tech Club: ACLU’s Mobile Justice App & Mobile Development

LA Tech4Good (Los Angeles, CA) is part of NTEN’s 501 Tech Club program.

Mobile phone applications provide a direct line to your target audience in a way that traditional media outlets, e-mail marketing and even social can’t. But does your non-profit really need an app? What would it take?

Marcus Benigno is new media strategist at the ACLU of Southern California. Earlier this year, ACLU SoCal launched Mobile Justice CA, a smartphone application that in less than six months has garnered 180,000+ installs. Learn how the app works, how it was developed and marketed and what you should do when a board member or your executive director rushes into your office and says: “We need an app!”