Social Media for Nonprofits
Members $125/Non-members $250
NTEN courses run for one week and are offered twice a year.
The information was very practical and presented in a way in which we could immediately start implementing what we learned.
– Course participant
Social Media Basics
Review and compare available platforms.
Develop a cohesive, consistent, and authentic social media presence.
Devise an implementation plan for tomorrow and the coming year.
Is your organization using its social media presence effectively? This course looks at ways to build an effective nonprofit social media strategy. You’ll learn how to develop a consistent and authentic social media identity, create engaging content, reach your target audience, and use analytics. Together, these topics will help you build a framework for your social media strategy. You’ll build and get feedback on social media campaigns you can implement immediately.
Digital Marketing and Communications Specialist
Charrosé King is a graphic designer and communications specialist. She earned a bachelor's degree from Parsons the New School for Design in Communication Design and a master's degree from Georgetown University in Public Relations and Corporate Communications. She has worked in public education, international development, mental health, and now works in higher education. She is the Digital Marketing and Communications Specialist for Howard University's Office of the Vice President for Student Affairs. A hardcore NTC enthusiast, Charrosé is a seven-time-attendee and three-time-presenter. She has presented sessions about social networking, design principles for the non-designer, and cultural context in communications.
Pre-Work (Readings & Quiz)
20-30 mins (Self-Paced)
20-30 mins (Self-Paced)
Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.
A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.
This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.
Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs.
This course qualifies for the following credits:
NTEN Professional Certificate