Pay-to-Play: Digital Advertising to Drive Impact

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

Super practical. I really appreciate all the benchmarks! One of my favorite NTEN courses that I've taken.
Former Pay-to-Play participant

Course Overview

Planning

Develop an advertising strategy, including ad platforms, ad types, targeting, budgeting, and A/B testing.

Testing

Best practices for copy, creative, and targeting to test, as well as for ongoing ad management and optimization.

Reporting

How to analyze and report on the results to inform future tests and get buy-in from stakeholders.

Description

Sometimes you have to pay-to-play in order to drive meaningful engagement online. Digital ads are becoming the cheapest and most effective way to engage new or existing audiences on social media and other platforms. Before you commit your dollars, make sure you understand these basics so you can help your nonprofit spend as efficiently as possible.

Join George Weiner, founder and CEO of Whole Whale, as he guides you through fundamentals of digital advertising: audience targeting, message creation, optimizing, and measurement. You will walk away with the skills you need to set up a digital advertising campaign that drives awareness, engagement, or leads. George will show you how to run informative A/B tests, use the data to inform marketing decisions, and drive measurable impact with ads. The best part? You don’t need a lot of money to do it! George will teach you how to make the most impact using digital advertising on Facebook with just $100 a month.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE