Managing Up for Digital Investment

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

I liked the focus on the strategic plan and "throwing down the gauntlet" to the Board and ED to provide that framework in order to develop strategies and tactics to meet the mission and measure ROI.
Former Managing Up for Digital Investment Participant

Course Overview

Buy-In

Clearly articulate to leadership the value of investing in digital for your organization

Research

Demonstrate need using facts and the current state of the digital landscape

Leadership

Encourage organizational change using provided tools, tactics, and processes

Description

Many people in executive leadership positions at nonprofits today moved up through the ranks ahead of the wave of all things digital. These leaders must now agree to budgets, campaigns, and hiring spends on things that they may not have much experience with. But it’s vital to have the support of leadership in developing a culture of technology advocacy and good decision-making.

This course will help you articulate and advocate for the change you know is needed and get your organization’s leadership on board.

Presenting

Clare McDowall



Clare has helped many organizations do better digital marketing, from large Universities and art institutions, to small, local businesses. Clare is a regular speaker at social media and personal branding conferences across Southern Ontario, and loves to share her passion and expertise, inspiring hundreds of people to communicate better online. Clare also founded Be Good Be Social Toronto in 2011, a social media conference for nonprofits which takes place annually.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE

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