Introduction to Google Analytics 4

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

I've never used Google Analytics, and Yesenia's pre-reading, coursework, and especially the dashboard was a really incredible intro. I appreciate that she started the session with some key terms definitions and then brought us right into her dashboard to start navigating the system.
Former course participant

Course Overview


Understand what's unique about Google Analytics 4 and why you might choose to use it.

Getting started

Learn how to set up and configure Google Analytics 4.

Basic Analysis

Extract essential information about who visits your website.


Google Analytics 4 provides nonprofits with powerful options for understanding and targeting website audiences. While traditional Google Analytics was built on a measurement model that counted sessions and page views, Analytics 4 is built on a model that measures events, which are a wide array of user interactions with your site or integrated apps. The promise of this new tool is exciting, but it’s easy to be overwhelmed.

In this introductory training, you’ll learn about Google Analytics 4’s new features, how it compares to Google Universal Analytics, and whether the new features may (or may not) benefit your organization. You’ll walk through setting up the tool and discover where to find the most useful basic information.

By the end of the course, you’ll be able to know who is visiting your website, how people are finding your website, and how visitors are interacting with your website.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.
Pre-Work (Readings & Quiz)

Live Event

Recording Available
20-30 mins (Self-Paced)
20-30 mins (Self-Paced)


Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.

Knowledge Check

A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.

Live Event

This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.


Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate