Intro to Google Analytics
NTEN courses run for one week and are offered twice a year.
Participants will identify key website metrics, their definitions, and implications for nonprofit outreach efforts.
Participants will identify website areas of opportunity and website areas needing improvement, based on their specific metrics.
Participants will assess the impact of ongoing outreach efforts based on website metrics.
Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this course, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site.
And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits: