Intro to Google Analytics

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

I've never used Google Analytics and Yesenia's pre-reading, training session, and especially the dashboard was a really incredible intro. I appreciate that she started the session with some key terms definitions and then brought us right into her dashboard to start navigating the system.
Previous Intro to Google Analytics participant

Course Overview


Participants will identify key website metrics, their definitions, and implications for nonprofit outreach efforts.


Participants will identify website areas of opportunity and website areas needing improvement, based on their specific metrics.

Deductive Reasoning

Participants will assess the impact of ongoing outreach efforts based on website metrics.


Let’s say goodbye to being overwhelmed by the information in Google Analytics. In this course, we’ll cover just the data points that are most applicable to your nonprofit’s website. We’ll discuss what each data point is actually telling us about the areas of our website that need improving. Armed with our new data know-how, we’ll walk through specific ideas that you can use to start improving your site.

And to keep all of us focused on the data that matters, you’ll receive a link to a dashboard template that you can “save as” and use directly in your nonprofit’s Google Analytics account.

Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate