Write Effective Fundraising Emails

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

The content for this class was very relevant to my work. Presented in an easy to understand way and the materials will be great for referencing as I move forward.
Former NTEN Course Participant

Course Overview


Basic tools necessary to begin a successful email fundraising campaign.


Story writing and development tools to help increase the chance a reader will both open an email and consider donating.

Strategic Thinking

Strategic thinking skills necessary to determine the ideal design, tone, and emotional impact of their intended emails.


Email can be a powerful fundraising tool to engage your supporters and donors. But to succeed, you need to be strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox—they’re also competing with potential donors’ other priorities.

This course will introduce you to effective email strategies and the tactics that help you get donations. Learn proven tips and tricks, as well as strategies to change direction if needed. It will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as some cautionary tales.

This course was previously titled Intro to Fundraising Email Strategies.



Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:


NTEN Professional Certificate



Open For Registration

Write Effective Fundraising Emails
Wed, May 1, 2019Register
Wed, September 4, 2019Register