Write Effective Fundraising Emails
NTEN courses run for one week and are offered twice a year.
Basic tools necessary to begin a successful email fundraising campaign.
Story writing and development tools to help increase the chance a reader will both open an email and consider donating.
Strategic thinking skills necessary to determine the ideal design, tone, and emotional impact of their intended emails.
Email can be a powerful fundraising tool to engage your supporters and donors. But to succeed, you need to be strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox—they’re also competing with potential donors’ other priorities.
This course will introduce you to effective email strategies and the tactics that help you get donations. Learn proven tips and tricks, as well as strategies to change direction if needed. It will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as some cautionary tales.
This course was previously titled Intro to Fundraising Email Strategies.
Founder + Principal
Ben is a nationally recognized trainer, speaker and consultant focused on nonprofit stakeholder engagement. A nonprofit professional with more than 20 years of experience, he’s the founder and principal of Rhinocorn Consulting—a virtual first consultancy—focused designing dynamic models of nonprofit major donor, corporate partnership, volunteer management, and board development strategy and design. Ben has worked for or been contracted by some of the most complex and dynamic organizations in the industry, including the American Red Cross, No Kid Hungry, St. Jude’s Children’s Research Hospital, First Book, Realized Worth, IMPACT 2030, AmeriCorps, 4-H, and many more. He is also a faculty member for NTEN and runs several online communities for professionals. Ben lives in Ohio with his husband of 15 years and their 7… yes, SEVEN cats. And yes, they’re internet famous.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits: