Write Effective Fundraising Emails

Members $125/Non-members $250

NTEN courses run for one week and are offered twice a year.

The content for this class was very relevant to my work. Presented in an easy to understand way and the materials will be great for referencing as I move forward.
Former NTEN course participant

Course Overview

Planning

Basic tools necessary to begin a successful email fundraising campaign.

Storytelling

Story writing and development tools to help increase the chance a reader will both open an email and consider donating.

Strategic Thinking

Strategic thinking skills necessary to determine the ideal design, tone, and emotional impact of their intended emails.

Description

Email can be a powerful fundraising tool to engage your supporters and donors. But to succeed, you need to be strategic. Your emails are not just up against the other informational or inspirational messages in someone’s inbox—they’re also competing with potential donors’ other priorities.

This introductory level course will introduce you to effective email strategies and the tactics that help you get donations. Learn proven tips and tricks, as well as strategies to change direction if needed. It will help you understand how a good email communications strategy can harness your organization’s personality to emotionally influence recipients. Course materials will showcase industry leaders and their successful email storytelling and solicitation tactics, as well as some cautionary tales.

This course was previously titled Intro to Fundraising Email Strategies.

Presenters

Ben Bisbee

Founder + Principal
I am a nonprofit professional with more than 18 years of experience, and have helped nonprofits of all shapes and sizes design effective partnership, engagement and development programming to strengthen enterprises and generate new and increased revenue and engagement. I believe in creating community, conversations and confidence within the industry. As the principal and founder of Rhinocorn Consulting, I'm passionate about helping to make organizations stronger, smarter, faster, and more community-oriented within their corporate social responsibility relationships and partnerships. I've worked for or been contracted with a variety of nonprofits, including No Kid Hungry, 4-H, The National Military Family Association, the American Red Cross, First Book, City Year, AmeriCorps, and the National Football Hall of Fame. I live in Ohio with my husband of 13 years and our many—perhaps too many—cats.
Blended courses run for one week and offer a mix of self-paced and live events to offer both the flexibility you need with the personal connection you want.

Earn While You Learn - Professional Credits

In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs. This course qualifies for the following credits:

1
3
1.5

NTEN Professional Certificate

CFRE

CAE