Digital Success for Nonprofits
Members $125/Non-members $250
NTEN courses run for one week and are offered twice a year.
Now more than ever, users are searching for solutions to their problems on the internet. You want to make sure that your website is ready to meet potential users' needs and that it will help drive them to take action.
–
Instructor Sarah Boison
Course Overview
Website Assessment
Audit your website, establish goals, KPIs, and build user personas.
Content Strategy
Develop a content strategy that drives the right users to your website.
Maximize Outcomes
Improve SEO and website conversions with tips and tools to maximize new and existing content.
Description
Do you need to increase donations, build your list, or increase event attendance? Too often, nonprofits and foundations find themselves unable to determine why users aren’t taking the actions needed to show a return on investment (ROI). Unfortunately, you may be one of the many organizations managing websites that are not optimized to support its goals and objectives. But websites that lack a clear vision and strong content strategy tend to fail when it comes to SEO, fundraising, digital engagement, and recruitment.
This course provides the knowledge and resources to lay the foundation for digital success. You’ll learn the elements of digital strategy, including:
- auditing your existing website
- defining key goals and objectives
- building website personas
- developing a content strategy
You’ll complete the course ready to maximize your website’s ROI and contributions to your organization’s goals.
Thank you to Google for Nonprofits for generously providing guests passes for this course. Passes are available on a first-come basis during registration.
Presenters
Sarah Boison
Director, Digital Strategy
Communities In Schools
As the digital director for Communities In Schools, Sarah believes in cultivating strong and highly-engaged communities around social issues and causes. She has an eye for enhancing the user experience through owned and shared media platforms, while increasing conversation around powerful and dynamic issues among key publics online. Sarah has nearly ten years of experience working in the nonprofit sector and has worked at other organizations such as Independent Sector, Points of Light and America's Promise Alliance. Sarah also managed other digital projects such as day-of social media for the Women's March in 2017, social media for the United State of Women summit in 2018, online engagement for Justice Roundtable's Vote for Justice event, and Eighteenx18's We Vote Next Summit. Sarah also worked on local campaigns in Washington, DC, serving as a digital strategist for DC Councilman Robert White in 2014 and 2016. In her free time, Sarah manages a personal blog called The City Girl Hustle, designed to encourage women of color to take their mental health and self-care more seriously.
Pre-Work (Readings & Quiz)
Homework
Sun
Mon
Tues
Wed
Live Event
Recording Available
Thur
Fri
Sat
Sun
20-30 mins (Self-Paced)
90min
20-30 mins (Self-Paced)
Pre-Work
Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.
Knowledge Check
A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.
Live Event
This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.
Homework
Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs.
This course qualifies for the following credits:
NTEN Professional Certificate
CFRE
CAE
