Introduction to digital strategy for nonprofits
Members $125/Non-members $250
NTEN courses run for one week and are offered twice a year.
Demetrio offered helpful examples of how to break a digital strategy into individual components and did a good job keeping the participants engaged in the presentation.
– Former course participant
Understand key digital strategy concepts.
Determine your organization's technology adoption level.
Move from strategy to effective communications.
New digital platforms bring together people and information in real time — a situation that creates significant challenges for nonprofits. It means rapid shifts in opportunities and threats from being digitally connected. It also means always being prepared to deal with the public’s perceptions of people, organizations, and issues. All these have the potential to derail your digital goals.
In this course, you’ll learn how to strategically understand and integrate this increasingly connected world into their campaigns. You’ll explore ways to simplify complex technologies and make your communications more effective. By the end of the course, you’ll be amply prepared to respond to new digital realities.
Demetrio P Maguigad
Strategic Design Director
Demetrio P. Maguigad is a community educator, creative producer, and communications strategist working in the field of nonprofit communications for over 15 years. He is currently the Strategic Design Director at LimeRed Studio where he leads the strategic development, management and research of web projects for nonprofits, universities and social enterprise organizations. He is also an adjunct faculty member at Columbia College Chicago where he teaches the Social Media & PR Strategies courses and conducts curriculum research and design in the Marketing Communication Department
He was formally the New Media Manager at Community Media Workshop where he led the organization's on-line strategy and provided strategic online communications training and consulting.
He is a co-convenor of NetTuesday Chicago, a monthly meet-up group for nonprofit communicators, web advocates, technologists and developers bridging the gap between technology and grassroots community development.
He has presented his work and consulted for a number of organizations including The National Trust for Historic Preservation, The Rockefeller Brothers Fund, ART NY, Center for Book Arts NY, Mott Foundation, Michigan Nonprofit Association, Global Donors Network and many more.
He is also the host and executive producer of the Chicago is the World radio program on the international format of Chicago’s WHPK 88.5 FM where he has featured both local and international musicians, artists, community activists and storytellers for the past five years.
Pre-Work (Readings & Quiz)
20-30 mins (Self-Paced)
20-30 mins (Self-Paced)
Several relevant articles will establish key concepts and ideas as a primer to the live event, and help you to identify questions and topics you want to explore further.
A brief quiz will reinforce what you've learned so far. Don't stress - it isn't pass/fail - it is just to help you remember and distill the concepts you read in the pre-work.
This is a 90-minute live captioned online training with opportunities to interact with the presenter and your peers. And if you can't make the live session, you'll be able to access a captioned recording.
Faculty, themselves experts with a wealth of nonprofit experience, have created exercises that will reinforce what you've learned and give you actionable steps to improving your organization.
Earn While You Learn - Professional Credits
In addition to our own Nonprofit Technology Professional Certificate, NTEN is an approved provider for a number of other professional credentials programs.
This course qualifies for the following credits:
NTEN Professional Certificate